March 28th 2019 | The Hilton,4 Lanyon Pl, Belfast BT1 3LP

Agenda

Belfast - 28th March

Time

Session

09.30

Registration and networking

10.15

Chair's introduction

Chair: Sarah Travers, Director, Bespoke Communications (Confirmed)

10.20

Keynote address: Driving change through communication

Speaker: Jonathan Rose, Director, Ofcom Northern Ireland (Confirmed)

10.50

Creating, developing and refreshing a communications and campaign strategy

  • Planning and designing a flexible communications strategy
  • Understanding your audience: Delivering high impact messages
  • Using a multichannel approach

Speaker: Michelle Canning, Head of PR, Northern Ireland Housing Executive (Confirmed)

11.20

Refreshments and networking

11.50

Planning and delivering engaging content

  • The science and art of successful communication and storytelling
  • Innovative tools and techniques to create content and drive engagement

Speaker: Debbie Rymer, Director, SAND Marketing (Confirmed)

12.20

Building and maintaining the public trust

  • Communicating in a politically charged environment
  • Communicating to inform in a transparent and impartial approach

Speaker: Susie Brown, Interim Director of Corporate Development, Tourism NI (Confirmed)

12.50

Lunch and networking

13.50

Chair’s afternoon remarks

Chair: Sarah Travers, Director, Bespoke Communications (Confirmed)

14.00

Communications that influence and persuade

  • How to build, develop and secure long-term rapport
  • The art and science behind persuading
  • Exploring the latest influencing styles 

Speaker: Eamon Deeny, Head of External Affairs and Professional Development, (Northern Ireland),  Government Communications Service (Confirmed)

Speaker: Tim McKane, Head, NavaTalk (Confirmed)

15.00

Case Study - Communications that influence and drive long-term success

Speaker: Zoe Anderson, Communications Manager, Start360 (Confirmed)

15.30

Chair’s closing remarks

Chair: Sarah Travers, Director, Bespoke Communications (Confirmed)