March 28th 2019 | Central Belfast

Agenda

Belfast - 28th March

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

10.10

Keynote address: Driving change through communication

10.40

Creating, developing and refreshing a communications and campaign strategy - panel discussion

  • Planning and designing a flexible communications strategy
  • Understanding your audience: Delivering high impact messages
  • Using a multichannel approach

11.30

Refreshments and networking

12.00

Planning and delivering engaging content

  • The science and art of successful communication and storytelling
  • Innovative tools and techniques to create content and drive engagement

12.30

Building and maintaining the public trust

  • Communicating in a politically charged environment
  • Communicating to inform in a transparent and impartial approach

13.00

Lunch and networking

14.00

Chair’s afternoon remarks

14.05

Communications that influence and persuade

  • How to build, develop and secure long-term rapport
  • The art and science behind persuading
  • Exploring the latest influencing styles 

14.35

Tools to target hard to reach audiences

  • Tools and techniques to find a hard to reach audience
  • Reaching beyond your traditional and established audience
  • Delivering clear and precise messaging

15.05

Case Study - Communications that influence and drive long-term success

15.35

The future of public sector communications

  • Using digital innovations and technologies to empower your organisation to communicate effectively
  • Trends vs fads: Avoid the pitfalls of the latest shiny toys

16.05

Chair’s closing remarks

16:15

Close of conference